First Instagram Ad for Michael Kors Watch Reaches Over 6M People

Watch This: First Instagram Ad for Michael Kors Watch Reaches Over 6M People

it’s about that time.

Watch this. Social media photo-sharing app Instagram’s new ads are enjoying fifteen minutes of fame, after the much-anticipated first ad was finally rolled out featuring a gilded wrist watch from high-fashion designer Michael Kors.  TechCrunch reported it is believed to have initially been seen by 6.15 million people and received over 218,000 likes. The post generated 33,000 new followers for Michael Kors, according to SocialFresh.

How do the ads work exactly? The Instagram blog explains, “You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.”

“We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.”

The company assures that users continue to own their own photos and videos, “The introduction of advertising won’t change this.” If you have other questions about how advertising on Instagram works, you can learn more here.

In addition to addressing the privacy policy, CEO Kevin Systrom also seems to want users to know that the new ad marketing will continue to be gradual and that the startup isn’t make a mint from it. “Are they making us hundreds of millions of dollars per day? No, but that wasn’t the goal. We announced we’d take it slow doing it the right way. We measure the ‘how it’s going’ by how the roll out is going and how we’re making this transition.” — Casandra Armour

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