Good nail geek girls know that Zoya‘s lines of sophisticated, yet affordable, non-toxic nail polishes provide vibrant color in a rich, durable formula. But the origin of the female-founded luxury lacquer company is as unique and charming as their shades.
With a strong background in another field that demands the utmost elegance and discipline, Ukrainian immigrant Zoya Reyzis was devoted a music student starting at seven years-old in the former Soviet Union. However after making their home in Northeast Ohio in the late seventies, the pianist and future businesswoman opened a salon with her husband and became a sought-after nail technician.
While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career
“Zoya, originally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States. While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career,” their website shares. Less than a decade later, in 1986 the pair founded the Zoya brand’s parent company, Art of Beauty, in Cleveland.
“Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti-wrinkle treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat and the longest wearing, toxin free natural nail polish, revolutionizing the nail industry.”
Micheal’s revolutionary topcoat, Zoom Dry, was a hit and the line expanded. The rest, as they say, is history. The entrepreneurs calls themselves the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin, and DBP (dibutyl phthalate) from its products, known otherwise as a five-free formula. (Other companies’ variations include three, four, or five-free.)
Check out www.zoya.com to browse hundreds of hues and take advantage of frequent fun discount promotions.